Exploring the Roots: Robert Bertog's Journey in Landscaping
For over 50 years, Bertog Landscape, founded by Robert Bertog’s brother, has been transforming outdoor spaces in Wheeling, Illinois. As a full-service design/build maintenance firm, the company has thrived under Robert's leadership since he joined in 1992. With a unique background in finance and an early introduction to landscaping, Robert's story offers insight not just into personal commitment but also into a thriving industry.
The Power of Communication in Landscaping
When asked about his favorite tool, Robert's answer might surprise many. While typical landscaping tools come to mind—like tractors and shovels—he emphasizes communication as the most critical tool in his arsenal. He believes that establishing strong communication from the very first client meeting, coupled with attention to detail, is essential in creating lasting relationships and stimulating the client’s trust. In an age where technology is advancing rapidly, Robert's focus on foundational practices such as listening sets his business apart.
Harnessing Exposure Through Media Engagement
With climate awareness and eco-friendly practices increasingly in demand, Bertog Landscape is adapting by engaging with the community through various platforms. One significant effort includes his regular call-in segment on Chicago's WGN Radio, where listeners seek advice about lawn care and landscaping. This casual yet informative interaction not only broadens exposure but establishes Robert as an authority in the field. Each segment attracts numerous calls, proving that homeowners are motivated to connect and learn about tips and trends.
Trends in Outdoor Spaces Post-COVID
The dynamics of landscaping have shifted drastically since the pandemic, with more people opting for outdoor living spaces. Notably, Robert points out a trend toward front yard gathering areas, facilitating neighborhood interactions. Homeowners are increasingly prioritizing communal spaces, opting for seating arrangements and landscaping features that encourage socialization. Moreover, sustainability is not just a trend; it's becoming an industry standard, as clients seek organic products and eco-friendly practices.
The Future Outlook of the Landscaping Industry
Looking forward, Robert exhibits optimism despite potential economic uncertainties. As interest rates fluctuate, he remains hopeful, noting that homeowners are beginning to embrace the idea of revitalizing their outdoor spaces. His belief in maintaining a positive outlook with a backlog of work resonates as a common sentiment among business owners. With homes looking for unique outdoor solutions, the landscaping industry continues to evolve.
In conclusion, Robert Bertog's approach to landscaping reflects a comprehensive understanding of both the art and business of outdoor design. For homeowners considering landscape upgrades or simply wanting to connect with their outdoor environments, Bertog Landscape's values of communication, innovation, and community engagement are inspiring examples to follow.
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