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March 03.2025
2 Minutes Read

Heritage Pool Supply Group Donates $100,000 to Improve Swim Safety

Heritage Pool Supply Group donates to Step Into Swim with a large check on stage.

Generous Donation for Lifesaving Swim Education

Heritage Pool Supply Group and the Heritage Cares Foundation have made waves in the pool and hot tub industry by donating $100,000 to the Pool and Hot Tub Alliance's (PHTA) Step Into Swim initiative. This program is dedicated to raising awareness about water safety and providing essential swim lessons to children across the United States and beyond. The donation was announced during a charity concert at The Pool & Spa Show in Atlantic City, N.J., an event that saw various nonprofits come together for a common cause.

Impacting Lives Through Swim Education

As noted by Olympic gold medalist and PHTA vice president Rowdy Gaines, this donation is not just a number; it’s providing lifesaving skills to thousands of children. In 2024 alone, Heritage's prior donation helped fund swim lessons for over 8,000 kids. This growing partnership not only aids in developing essential swim skills but also serves to promote drowning prevention—an urgent issue that affects families nationwide.

The Story Behind the Initiative

Since its inception in 2012, the Step Into Swim program has delivered more than 400,000 swim lessons in an effort to reduce drowning fatalities, which are a significant concern in communities with swimming pools. Funding for Step Into Swim comes from generous partners like Heritage, who believe every child deserves the opportunity to learn how to swim safely.

A Call to Action for Homeowners

As homeowners, the importance of water safety extends beyond just having a pool in the backyard. It entails ensuring that every family member can swim and has the knowledge to stay safe around water. Community initiatives supported by businesses like Heritage Pool Supply Group highlight ways to foster a culture of safety and education around swimming. Consider supporting local swimming programs or engaging in community activities focused on water safety. Every contribution counts towards saving lives.

Building a Safer Future for Generations

The combined efforts between the Heritage Pool Supply Group and the PHTA can truly transform communities by making swimming a safe and enjoyable activity for future generations. Matt McDermott, president of Heritage Pool Supply Group, leads the charge by advocating for even more donations and support to ensure that all children have access to swimming lessons. Adamantly believing that no life should be compromised due to a lack of swimming knowledge, both Heritage and PHTA are making strides that should make every homeowner proud.

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