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January 13.2026
2 Minutes Read

Explore Organic Lawn Care Options with NaturaLawn's New Wilmington Expansion

Smiling homeowner examines vibrant green lawn with eco-friendly lawn services.


Expanding Horizons: NaturaLawn of America's Commitment to Organic Lawn Care

NaturaLawn of America has set its sights on Wilmington, North Carolina, marking a significant expansion of its organic lawn care services. This growth not only illustrates the company’s commitment to sustainable practices but also reflects the increasing demand for eco-friendly lawn care solutions in the region. William and Chase Atwell, the driving force behind this new franchise, previously launched their operations in Jacksonville, N.C., and their success has paved the way for broader service offerings in Wilmington.

Why Organic Lawn Care Matters Now More Than Ever

The importance of organic lawn care cannot be understated, especially in an era where environmental consciousness is on the rise. Jesse Catron, senior vice president of NaturaLawn, stated that their mission to promote organic lawn care has received an overwhelmingly positive response in North Carolina. With services designed specifically for local grass types like centipede, St. Augustine, Bermuda, and zoysia, NaturaLawn aims to ensure that Wilmington’s residents can cultivate healthy lawns without compromising their family’s health or the environment.

A Personalized Approach to Lawn Health

One working philosophy at NaturaLawn involves understanding the unique conditions of Wilmington’s coastal environment. From the humid summers to the mild winters, each season presents its own challenges. With tailored solutions that address these climatic factors—such as soil tests and nutrient-rich organic fertilizers—NaturaLawn empowers homeowners to not only maintain but also enhance the health of their lawns year-round.

Community Engagement and Local Expertise

NaturaLawn has positioned itself as a community-oriented company. Its focus on local soil types and specific pest management strategies means homeowners can expect professional and effective care from a dedicated team that knows their neighborhoods well. This strong connection fosters trust and assurance among clients that their lawns are in capable hands.

Take Action for a Healthier Lawn

As the demand for organic lawn care continues to grow, so too does the opportunity for homeowners to adopt these practices. Nature-friendly yards not only promote healthier living spaces but also support local ecosystems. Residents in Wilmington are encouraged to explore these organic options and request quotes for customized lawn care plans. The move to organic practices can transform not just personal yards, but entire communities.


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