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How American Landscape Systems is Transforming the Future of Landscaping
American Landscape Systems (ALS), based in Lewisville, Texas, is setting a stellar example of growth and adaptability as it expands its hardscape department. With revenue surging by 39% from 2022 to 2023, the company has claimed its position at No. 96 on the 2024 LM150 list, showcasing remarkable achievement with a growth ranking of No. 18.
According to Joseph Angelone, ALS's vice president and CFO, this impressive leap is rooted in their commitment to employee retention during uncertain times. While many companies laid off staff during the pandemic, ALS made it a priority to keep their workforce intact. “We had plenty of employees and work, and we were able to focus on maximizing profits,” remarks Angelone, highlighting their strategic expansion into hardscaping.
The Benefits of Self-Performance
Angelone emphasizes the advantage of handling projects in-house rather than subcontracting, explaining that this not only streamlines operations but also allows for better quality control. This strategic shift transformed ALS's project capabilities, enabling them to deliver comprehensive solutions from landscape installation to playground setups. With clients now increasingly requesting hardscaping services, the company's growth trajectory seems set to continue.
Employee Loyalty Drives Success
Despite their successes, ALS has faced challenges, particularly in retaining talented workers in a competitive market. To address this, the company introduced a profit bonus system. “When employees see the direct impact of their efforts on profits, their engagement and motivation increase,” says Angelone. This innovative approach encourages a sense of ownership among employees, fostering loyalty while enhancing overall performance.
A Vision for the Future
Looking ahead, Angelone underscores the importance of expanding their operational capacity to meet the growing demands of the Dallas/Fort Worth area. He points to the necessity for satellite storage and yard space as crucial elements for continued success. By aligning their plans with the future needs of clients, ALS aims to bring visions to life while managing expectations effectively.
Conclusion: Preparing for Tomorrow's Landscaping Needs
As American Landscape Systems forges ahead, its story illustrates the potential of strategic adaptability in challenging times. Homeowners looking to enhance their outdoor spaces can take note: a committed and proactive approach to landscaping not only creates beautiful environments but also fosters a strong foundation for sustainable growth.
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