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The Legacy of Exmark's Lazer Z: A Celebrated Milestone
In an exciting development in the landscaping industry, Exmark is celebrating a remarkable achievement—30 years of its iconic Lazer Z commercial zero-turn mower. To commemorate this milestone, the company has launched an eight-part video series titled "Lazer Z Legacy Interviews," showcasing the rich history and innovation behind this groundbreaking mower.
Jamie Briggs, the director of marketing at Exmark, emphasizes that the origins of the Lazer Z story began with listening to the needs and desires of customers. This customer-first approach has propelled Exmark to the forefront of the industry, as indicated by the interviews with pivotal early design team members and former CEO H. John Smith.
Financing New Innovations with Positec Group
In other noteworthy news, Positec Group, the parent company of Kress, has just secured its first round of equity financing amounting to $250 million. This funding marks a significant milestone for the manufacturer of power tools and garden equipment as it seeks to enhance its research and development capabilities. Don Gao, Positec’s founder and CEO, noted that this financing reflects three decades of innovation and commitment to sustainability.
The financial boost will enable Positec to focus on developing green energy technologies and intelligent products, particularly in the field of autonomous robotic mowers. With over one million units sold under its consumer brand Worx, Positec is set to redefine the robotic lawn care market with exciting advancements, moving from traditional boundary wire systems to advanced wire-free technology.
What's Next for Landscape Enthusiasts?
For homeowners, these updates signal an era of innovation in lawn care products. As companies like Exmark and Positec lead the charge in creating efficient and environmentally friendly tools, consumers can look forward to increased accessibility to cutting-edge technology. Whether you're interested in the history of mowers or the latest advancements in robotic gardening tools, the landscape industry is rapidly evolving, and it's an exciting time to be a part of it.
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